Advertised rate vs. effective rate
Your effective rate is total processing fees divided by total card sales for the month. It is the only fair way to compare credit card processing costs between providers. A processor quoting 1.9% can easily land at an effective rate above 3% once add-on fees are included, while an honest quote at a higher headline rate may cost less overall.
- Add up every fee on your last statement, not just the percentage
- Divide by total card volume to get your effective rate
- Compare providers on effective rate, never on the advertised rate alone

